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Reed Brand Services:

  • School Brand Identity: School Identity Systems
  • Print:Prospectus booklet
St John’s Beaumont is a Jesuit boys’ Prep school in Berkshire, feeder to may of the top public schools. The intricate crest was still in its painted format so we refreshed it, made it stronger and digitised it for all formats. An additional logo was created to mark the school’s 125 year anniversary

Back Story

Our brief for the identity for St John’s Beaumont was simply to make it digital!

St Johns Beaumont Branding

The logo had long existed as an illustration that had been faithfully reproduced by the same printer for many years but had never been converted to a digital format. We updated and simplified the beautifully ornate crest in order to make it easier to use across print, signage and clothing then integrated the school name to create a unit. All digitally of course.

School Identity System guidelines were constructed and to celebrate the school’s 125 year anniversary a celebratory logo was created in the same style.

St John's Beaumont