7 March

New season, new social media initiatives

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New season, new social media initiatives

Spring has sprung this week at Solihull School, in sharp contrast to the weather this time last year, as our photos reveal. The school played host this week to the latest of our seminars on Social Media Marketing for Schools. We covered a whole host of topics in a very productive and focused afternoon session, […]

3 March

Social media overload squares the circle

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Reading this reminds me of looking at Maurits Escher’s impossible constructions. When social media takes over your life you can literally go around in circles. Take this example from The Drum. Here’s the link: http://bitly.com/16rFbnh oh by the way… pay attention to the warning. DO NOT POST on PINTEREST!

3 March

Social Media; too much choice, so little time?

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Social Media; too much choice, so little time?

Whenever we speak to school marketeers about social media, the most frequent question is ‘how do I choose which social media channels to use?’ This is a difficult question to answer because, of course, maintaining social media demands one very important commodity – time! So what can you realistically manage? Facebook is still No 1. […]

11 February

Social media really can affect what people think of your school

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According to a January 2014 poll by eMarketer, social media really can affect purchasing decisions. This is particularly true of millennials (18-34 year olds) with 68% of this group surveyed stating that they were influenced to buy products at least somewhat by their friends’ posts. The same was true of 53% of 35-44 year olds. […]

5 February

Digital fluency required, to talk to your 8 year olds…

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Welcome to this week’s round up of social media news and ideas to help and inspire you with your social media strategy. Digital Fluency; the new language of the under 8s A survey suggests that parents of young children now regard that learning computer skills are just as vital for their children as the traditional […]

24 January

Pinterest on the rise and see a great example of a school marketing video

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We are big fans of Pinterest at RBC so we’re not surprised to see the latest survey by GWI reports that “one of biggest winners across the 32 markets surveyed by GWI has been Pinterest, with the content-sharing site recording a 150% increase in global member numbers between Q1 and Q4 2013. An estimated 242.5 […]

14 January

Joining LinkedIn at Sixth Form reaps rewards

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Schools who still need to be convinced of the need for their sixth formers to be fully versed in the use of LinkedIn should look no further than the latest Graduate Recruitment Survey http://www.highfliers.co.uk/download/GMReport14.pdf. It says: There has been a sharp rise in employers’ use of social media – more than 90% of organisations are now using […]

9 January

Happy New Year to all our readers

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The Spring term starts for many schools with the Entrance Examination – a crucial date when school marketeers get their first hard evidence of the number of potential candidates for next September. However, once children have sat the exam, have you thought about keeping that vital line of communication open for the next few months […]

20 December

Christmas Gets Social

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When household names such as Marks and Spencer start investing a large percentage of their ultra important Christmas advertising budget in social media, you know that social has finally come of age: http://www.theguardian.com/technology/2013/dec/11/a-social-media-christmas-for-marks-spencer. Meanwhile our brand-to-watch, John Lewis, created their own hashtag on Twitter for the launch of their Christmas advert Bear and the Hare. […]

11 December

AMDIS/IDPE/ISBA Seminar

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Today we are reflecting on the joint AMDIS/idpe/ISBA seminar which we were asked to speak at in London yesterday. It was great to see bursars, heads, development and marketing folk all together at one event, and makes perfect sense as for too long these areas have tended to work independently in schools. As an agency […]